Brief -
Advertise a product from a global brand in a way that
couldn’t have been done five years ago, to an audience of
your choosing.
Future Lions _Havaianas_2011 from Tomás Pimenta da Gama on Vimeo.
Insight_"People forgot how to enjoy the small pleasures of life.
But unconsciously, there are still few things that make people smile"
Concept_"Havaianas is joy of live"
Idea_"Havaianas, flip-flop your mood"
How_"Troug RFID Technology (radio frequency identification) and AR (augmented reality)"
Disciplina: Interactivos
Professor: João Geada (Lalaland)
Creative: Art Director_Elisabet Gallego; Copywriter_Tomás Pimenta da Gama
